{"id":1243,"date":"2020-02-25T23:08:11","date_gmt":"2020-02-25T22:08:11","guid":{"rendered":"https:\/\/maxfest.dk\/port\/?p=1243"},"modified":"2020-02-25T23:08:13","modified_gmt":"2020-02-25T22:08:13","slug":"noter-indhold-paa-flere-platforme","status":"publish","type":"post","link":"https:\/\/maxfest.dk\/port\/skiftligt-materiale\/noter\/noter-indhold-paa-flere-platforme\/","title":{"rendered":"Noter: Indhold p\u00e5 flere platforme"},"content":{"rendered":"\n<p>Noter om at fra undervisning om at have indhold p\u00e5 flere platforme. Afhold for MMD af Sanne Riber Baun Kristensen.<\/p>\n\n\n\n<p>Content sweet spot skal man have styr p\u00e5.<\/p>\n\n\n\n<p>Popul\u00e6re platforme 2019:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook<\/li><li>Instagram<\/li><li>Snapchat<\/li><li>Youtube<\/li><li>Whatsapp<\/li><li>LinkedIn<\/li><li>Twitter<\/li><\/ul>\n\n\n\n<p>Kilde:  <a href=\"https:\/\/astridhaug.dk\/de-vigtigste-tal-om-danskerne-paa-sociale-medier-2018\/\">https:\/\/astridhaug.dk\/de-vigtigste-tal-om-danskerne-paa-sociale-medier-2018\/<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indhold p\u00e5 sociale medier<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tips til god planl\u00e6gning<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Planl\u00e6gning kr\u00e6ver tid<\/li><li>Definer m\u00e5lgruppe<\/li><li>Planen skal d\u00e6kke over hvor og hvorfor man l\u00e6gger sit indhold ud p\u00e5 udvalgte platforme.<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>S\u00e6t et m\u00e5l<ul><li>M\u00e5ls\u00e6tningen skal v\u00e6re SMART (Specific, Measurable, Achievable, Relevant and Timely)<\/li><\/ul><\/li><li>Definer m\u00e5lgruppe<ul><li>Hvem er m\u00e5lgruppe?<\/li><li>Hvor er m\u00e5lgruppen (platform)<\/li><li>Hvem er konkurenterne?<\/li><\/ul><\/li><li>Definer tone of voice<ul><li>Hvordan skal man tale med m\u00e5lgruppen p\u00e5 platformen.<\/li><li>Konsekvens for at have d\u00e5rlig tone of voice er en misforst\u00e5et tilstedev\u00e6relse.<\/li><\/ul><\/li><li>Engager f\u00f8lgere<\/li><li>Skab v\u00e6rdi for m\u00e5lgruppen<\/li><li>Prioriter planl\u00e6gning<\/li><li>Evaluer resultater og m\u00e5l effekt (i forhold til SMART)<\/li><li>Anvend kun SoMe hvis det giver mening<\/li><\/ol>\n\n\n\n<p>Kilde: <a href=\"https:\/\/dijitall.dk\/saadan-opnaar-du-succes-med-dit-content-paa-sociale-medier\/\">https:\/\/dijitall.dk\/saadan-opnaar-du-succes-med-dit-content-paa-sociale-medier\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Konsekvener for d\u00e5rlig planl\u00e6gning<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Det vil drukne i m\u00e6ngden<\/li><li>Indholdet vil ikke blive opdaget<\/li><li>Publikum vil v\u00e6re uinteresserede.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Storrytelling<\/h2>\n\n\n\n<p>Kunsten om at s\u00e6lge.  At skabe relationer mellem brand og modtager. For at skabe relationer kan man p\u00e5virke f\u00f8lelser og behov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips til god storytelling<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>G\u00f8r indhold relevant<\/li><li>G\u00f8r indhold sp\u00e6ndende<\/li><li>Var distinktiv fra eksisterende indhold<\/li><li>Engager brugere<\/li><li>Giv en grund til at l\u00e6se indholdet<\/li><li>Skriv l\u00e6sevenligt og delevenligt indhold<\/li><li>Anvend video<\/li><li>Anvend feedback<\/li><li>Kend slutningen p\u00e5 historien skal formidles. <\/li><\/ul>\n\n\n\n<p>Kilde:  <a href=\"https:\/\/texta.dk\/storytelling\/\">https:\/\/texta.dk\/storytelling\/<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Info om sociale medier<\/h2>\n\n\n\n<p>Klassen samarbejde om at skrive en omfattende oversigt:  <a href=\"https:\/\/docs.google.com\/document\/d\/1AnTHH-yrQRI_1Gd8UhZ-n2ZB2wOtVQ_A_NzWMlAEG28\/edit#heading=h.4wfi17m6mhcw\">https:\/\/docs.google.com\/document\/d\/1AnTHH-yrQRI_1Gd8UhZ-n2ZB2wOtVQ_A_NzWMlAEG28\/edit#heading=h.4wfi17m6mhcw<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noter om at fra undervisning om at have indhold p\u00e5 flere platforme. Afhold for MMD af Sanne Riber Baun Kristensen. Content sweet spot skal man have styr p\u00e5. Popul\u00e6re platforme 2019: Facebook Instagram Snapchat Youtube Whatsapp LinkedIn Twitter Kilde: https:\/\/astridhaug.dk\/de-vigtigste-tal-om-danskerne-paa-sociale-medier-2018\/ Indhold p\u00e5 sociale medier Tips til god planl\u00e6gning Planl\u00e6gning kr\u00e6ver tid Definer m\u00e5lgruppe Planen skal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[18],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noter","tag-mmd"],"_links":{"self":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":3,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1243\/revisions\/1247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}