{"id":1235,"date":"2020-02-11T11:28:02","date_gmt":"2020-02-11T10:28:02","guid":{"rendered":"https:\/\/maxfest.dk\/port\/?p=1235"},"modified":"2020-02-11T11:28:03","modified_gmt":"2020-02-11T10:28:03","slug":"noter-seo-soegemaskineoptimering","status":"publish","type":"post","link":"https:\/\/maxfest.dk\/port\/skiftligt-materiale\/noter\/noter-seo-soegemaskineoptimering\/","title":{"rendered":"Noter: SEO | S\u00f8gemaskineoptimering"},"content":{"rendered":"\n<p>Noter om Search Engine Optimization, SEO, afholdt af Ioto, p\u00e5 UCL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO platforme<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Google<\/li><li>Bing<\/li><li>Yahoo<\/li><li>Duck duck go<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ofline vs. online<\/h2>\n\n\n\n<p>Begge dele har betalt og organisk reklame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Termer<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>SE, Search Engine<\/li><li>SERP,  Search Engine Results Pages <\/li><li>Organic search<\/li><li>Paid search<\/li><li>SEM, Search Engine Marketing<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SE<\/h2>\n\n\n\n<p>S\u00f8gemaskiner lader brugere s\u00f8ge efter indhold p\u00e5 internettet (WWW).<\/p>\n\n\n\n<p>Keywords er der som brugerne indtaster i s\u00f8gemaskiner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SERP<\/h2>\n\n\n\n<p>Resultatside med resultater p\u00e5 SE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organic search<\/h2>\n\n\n\n<p>S\u00f8geresultater der ikke er betalt for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paid search<\/h2>\n\n\n\n<p>S\u00f8geresultater der er betalt for.<\/p>\n\n\n\n<p>Google adwords &amp; facebook ads er to m\u00e5der man kan anvende paid search p\u00e5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEM<\/h2>\n\n\n\n<p>Alle m\u00e5der at g\u00f8re SEO bedre p\u00e5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tag<\/h2>\n\n\n\n<p>Se <a href=\"https:\/\/maxfest.dk\/port\/skiftligt-materiale\/noter\/html5-css3-noter-til-undervisning\/\">https:\/\/maxfest.dk\/port\/skiftligt-materiale\/noter\/html5-css3-noter-til-undervisning\/<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO fremgang<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Skab strategi for hjemmeside<\/li><li>Forbered, planl\u00e6g, skriv indhold<\/li><li>Giv SE og brugere tid til at f\u00f8lge op p\u00e5 \u00e6ndringer.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Strategi<\/h3>\n\n\n\n<p>Definer m\u00e5lgruppe og deres interesser<\/p>\n\n\n\n<p>Arbejed med:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keywords research  &#8211; det komplekst, da popul\u00e6re ord er der h\u00e5rd konkurrence om, s\u00e5 der optimeres ofte til long tail keywords.<\/li><li>Meta tags &#8211;  Skriv meta tags i forhold til brugere og SE. <\/li><li>Indhold &#8211; Skriv indhold i forhold til brugere og SE.<\/li><li>Backlinks (linkdeling) <ul><li>Links til egens side fra andre sider hj\u00e6lper<\/li><li>Link hording hj\u00e6lper ikke meget.<\/li><li>Man kan v\u00e6re sponsor og f\u00e5 links naturligt p\u00e5 den m\u00e5de.<\/li><\/ul><\/li><li>SoMe &#8211; SoMe er med til at skabe trafik.<\/li><li>Produktbilleder<ul><li>Til billeds\u00f8gning.<\/li><li>Billede tags og navne bruges til indeksering.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Indhold<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Content is the king<\/p><cite>Bill Gates<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan SE virker<\/h2>\n\n\n\n<p>Spiders crawler indhold. De navigerer via links, og indekserer findings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SE algoritme<\/h2>\n\n\n\n<p>Den er hemmelig.<\/p>\n\n\n\n<p>De \u00e6ndres l\u00f8bende.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ranking faktorer<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Onpage factors<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Title<\/li><li>headings (h1)<\/li><li>Alt image tags<\/li><li>Indhold (Body text)<\/li><li>Links<\/li><li>Keyword frequency &amp; density<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Off-page factors<\/h4>\n\n\n\n<p>Link popularitet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noter om Search Engine Optimization, SEO, afholdt af Ioto, p\u00e5 UCL. SEO platforme Google Bing Yahoo Duck duck go Ofline vs. online Begge dele har betalt og organisk reklame. Termer SE, Search Engine SERP, Search Engine Results Pages Organic search Paid search SEM, Search Engine Marketing SE S\u00f8gemaskiner lader brugere s\u00f8ge efter indhold p\u00e5 internettet&#8230;<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[18],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noter","tag-mmd"],"_links":{"self":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/comments?post=1235"}],"version-history":[{"count":4,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1235\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1235\/revisions\/1239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media?parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/categories?post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/tags?post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}