{"id":1232,"date":"2020-02-10T11:12:44","date_gmt":"2020-02-10T10:12:44","guid":{"rendered":"https:\/\/maxfest.dk\/port\/?p=1232"},"modified":"2020-02-10T11:12:45","modified_gmt":"2020-02-10T10:12:45","slug":"noter-copywriting","status":"publish","type":"post","link":"https:\/\/maxfest.dk\/port\/skiftligt-materiale\/noter\/noter-copywriting\/","title":{"rendered":"Noter: Copywriting"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hvad er copywriting<\/h2>\n\n\n\n<p>En specifik m\u00e5de at skrive p\u00e5. Man skriver tekst p\u00e5 en m\u00e5de der overbeviser ens modtager om at foretae en specifik handling.<\/p>\n\n\n\n<p>Fordele<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>skaber konkurrencefordele<\/li><li>Kan implemente hvorsomhelst<\/li><li>Engagerer m\u00e5lgruppen<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hvor kan man bruge copywriting<\/h2>\n\n\n\n<p>Alle steder hvor der kan foretages en handling.<\/p>\n\n\n\n<p>F.eks.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Webtekster<\/li><li>Organisationsbeskrivelser<\/li><li>SOME opslag<\/li><li>Plakater<\/li><li>Foldere<\/li><li>SEO<\/li><li>Kampagner<\/li><\/ul>\n\n\n\n<p>Copywriting er ofte forbundet med direkte salg. Det bruges ogs\u00e5 til at skabe opm\u00e6rksomhed eller loyalitet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ESP\/USP<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ESP &#8211; emotional selling propsition<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u00f8lelsesm\u00e6ssigt fokus<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">USP &#8211; unique selling proposition<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>V\u00e6rdibaseret fokus<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e6sentlige elementer af copywriting<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>uforudsigelig &#8211; skab indledende opm\u00e6rksomhed. <\/li><li>V\u00e6r enkel &#8211; Let forst\u00e5eligt og kort.<\/li><li>V\u00e6r reel &#8211; V\u00e6r autentisk, v\u00e6r betydningsfuld, v\u00e6r en selv, v\u00e6r relevant og v\u00e6r betydningsfuld.<\/li><li>V\u00e6r trov\u00e6rdig &#8211; man skal kunne blive stolet p\u00e5.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Effektivitet<\/h2>\n\n\n\n<p>Copywriting er\/har effektivitet fordi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Motiverende indhold<\/li><li>Form\u00e5let er tilpasset m\u00e5lgruppen<\/li><li>M\u00e5l er realistiske og relativt opn\u00e5elige<\/li><li>handling skal v\u00e6re let at tage (CTA)<\/li><li>Tilgang skal v\u00e6re kreativ, innovativ og letforst\u00e5elig<\/li><li>m\u00e5lgruppens verden\/liv bliver bedre<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tilgange<\/h2>\n\n\n\n<p>Teorien bag copywriting:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>5p approach (6Pp)<ul><li>(Prospect &#8211; skab indsigt)<\/li><li>Premise &#8211; skab historie<\/li><li>Promise &#8211; led l\u00e6seren<\/li><li>Picture &#8211; beskriv billeder<\/li><li>Proof &#8211; bevis<\/li><li>Push &#8211; call2action<\/li><\/ul><\/li><li>Budskabsdesign<ul><li>indhold &#8211; appelformer<ul><li>Ethos &#8211; moraliserende<\/li><li>Pathos &#8211; f\u00f8lelsesm\u00e6ssige<\/li><li>Logos &#8211; rationelle<\/li><\/ul><\/li><li>Struktur<ul><li>Lad dem konkluder eller t\u00e6nkte (Implixit eller explicit)<\/li><li>Strukturer, s\u00e5ledes bedste argument kommer sidst<\/li><li>En- eller to-sidet argumentation<\/li><\/ul><\/li><li>Format<ul><li>Farve<\/li><li>Billeder<\/li><\/ul><\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Content sweet spot<\/h2>\n\n\n\n<p>Man kan finde det content sweet spot ved at finde m\u00e5lgruppen og afsenders interesser, som ikke d\u00e6kkes af konkurrenter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvad er copywriting En specifik m\u00e5de at skrive p\u00e5. Man skriver tekst p\u00e5 en m\u00e5de der overbeviser ens modtager om at foretae en specifik handling. Fordele skaber konkurrencefordele Kan implemente hvorsomhelst Engagerer m\u00e5lgruppen Hvor kan man bruge copywriting Alle steder hvor der kan foretages en handling. F.eks. Webtekster Organisationsbeskrivelser SOME opslag Plakater Foldere SEO Kampagner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[18],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noter","tag-mmd"],"_links":{"self":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/comments?post=1232"}],"version-history":[{"count":2,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1232\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/posts\/1232\/revisions\/1234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/media?parent=1232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/categories?post=1232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maxfest.dk\/port\/wp-json\/wp\/v2\/tags?post=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}